Enabling Technologies

The golden rule hasn’t changed…Since the dawn of the advertising age in 1704 when the first newspaper ad was placed in the Boston News-Letter for an estate in Oyster Bay, NY, advertisers and publishers have been connected by technology. From that day to the present, their relationship has been driven by one golden rule: content is only as valuable as the number of people who view it. Whether it’s the 1704 Boston News-Letter or the Huffington Post or YouTube, it’s all about eyeballs.

But how to follow it sure has…Enabling Technologies have evolved substantially from the Gutenberg press (and an assortment of horses and wagons no doubt!) that linked the hopeful Oyster Bay estate seller to the erstwhile readers of the Boston News-Letter in 1704. Today’s advertiser faces a far more daunting task than our 1704 estate seller. Audiences are moving to the highly fractured Internet to consume their content at a dramatic rate. The buyer of that estate in the 21st Century may be in Boston, or may live in Dallas, Singapore or London.  The number of platforms where potential customers consume information expands daily and understanding what drives their behavior and their needs is key to successfully grabbing their attention.

Let us help you figure it out…The basic tenant of advertising, connecting buyers with sellers, hasn’t changed in 300 years. The mechanics of that process however are evolving at the speed of Moore’s law, increasingly driven and enabled by technology. The GLC Enabling Technologies group is razor focused on all the technology pilings that support the ever expanding universe of e-commerce, digital and social media and is dedicated to helping our clients navigate these invigorating headwinds.

Please contact Bill Santo
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Phone: 646-723-8904     781-710-0098