media

The media landscape continues to evolve away from general interest broadcast media to highly-targeted, specialized content.

• Alternative media formats continue to grow and compete with traditional mass media formats for audience attention.
• An explosion of consumer-generated media including blogs, social networking and video sharing presents challenges to traditional media outlets for share of marketing expenditure.
• With an evident trend toward targeted media/customization, consumers expect and enjoy more choices. The relationship of media and the consumer has changed from a one-to-many to a one-to-one experience.

GLC works closely with media clients including specialty publishers and digital and alternative media firms to initiate, evaluate and execute transaction strategies that maximize shareholder value and/or position platform businesses for growth.

Representative Transactions

Creative Homeowner

Reiman Publications

Doughty Hanson